Led UX design and full-stack development for a web-based CRM used by sales teams, translating business needs into intuitive interfaces.

• -Led UX design for a web-based CRM used by sales teams, defining user journeys and interaction flows that streamlined daily workflows
• -Translated business and user needs into wireframes and interface layouts, reducing workflow friction and improving task completion rates
• -Collaborated with stakeholders to iterate on workflows, incorporating feedback across multiple design revisions
• -Designed form interactions, validation states, and user feedback mechanisms that improved data accuracy and usability
• -Worked across front-end and back-end layers to ensure a consistent user experience across core CRM features
• -Documented user flows and edge cases, improving handoff quality and long-term maintainability
• -Participated in agile development, attending sprint meetings and delivering features in iterative cycles
• -Conducted user testing and gathered feedback to validate design decisions and identify areas for improvement

tags: ux design, front-end, back-end, crm, html, css, javascript

Led a UX-focused redesign of the internal website used by employees across departments, building reusable components on an internal design system.

• -Led a UX-focused redesign of the internal website used by employees across departments, improving usability and navigation
• -Created reusable UI components and layouts aligned with an internal design system to ensure consistency across the platform
• -Reorganized page structure to improve clarity and reduce time spent locating key content
• -Worked with stakeholders to review feedback and refine design iterations across multiple releases
• -Implemented responsive front-end behaviour to improve accessibility on different screen sizes and devices
• -Ensured cross-browser compatibility and maintained scalable front-end code for long-term maintainability

tags: ux design, design systems, front-end, power platform, html, css, javascript

Designed Power BI dashboards for multiple business units, turning complex operational data into readable visual narratives for non-technical users.

• -Designed Power BI dashboards supporting multiple business units with clear visual hierarchy
• -Translated complex operational datasets into intuitive visual narratives for non-technical users
• -Applied UX and visual design principles to improve dashboard readability and consistency
• -Collaborated with cross-functional teams to gather requirements and iterate on dashboard layouts
• -Established reusable dashboard patterns, reducing redesign effort for future reports

tags: power bi, data visualization, ux design, dashboards